Being a part of the TRAILBLAZERS turns a 5-day race into an 7-month-long upleveled experience that you get to share with members of the BCBR Team and the TRAILBLAZERS community.
Your experience is led by our coaching partner, Coach Adam Walker, owner and lead coach of The Cycling Co. His experience in high level racing in both XC and Enduro, plus his athlete-centered coaching philosophy make him a perfect fit for the Trailblazers.
The Trailblazers Club is perfect for you if you want training support, accountability and an instant community.
Being a TRAILBLAZER includes:
COACHING AND TRAINING
⚡️ Membership in The Cycling Co Club Shred.
⚡️ 25 live weekly group coaching calls with Coach Adam Walker. Each week, we deep dive into the topics that make you a better rider: training, physiology, skills, tactics, equipment, nutrition, recovery, mindset and how it all fits into your life off the bike. Train Smarter and Shred Harder!
⚡️ Instant access to the Club Shred video library, containing more than 80 hours of coaching content.
⚡️ Access to book 1:1 Zoom calls with Coach Adam Walker for individual, personalized guidance and training analysis (additional fee).
⚡️ Access to the exclusive in-person Spring Training Camp on Vancouver Island with Coach Adam. Enjoy riding, building skills and getting to know your TRAILBLAZERS community in the best possible way—on your bike and on the trails!(additional fee).
COMMUNITY & RACE-WEEK EXPERIENCE
⚡️ The pro team experience. Arrive at BCBR with Coach Adam on-site and a crew of fellow racers already in your corner.
⚡️ Trailblazers Athlete Zone. Your own VIP space within BCBR Basecamp, with Coach Adam, bag drop, snacks and a comfortable place to relax with your crew before and after racing.
⚡️ Members-only online hub with additional BCBR resources and race information.
⚡️ An exclusive TRAILBLAZERS WhatsApp group with a direct line to BCBR staff and the TRAILBLAZERS community.
ADDITIONAL MEMBER BENEFITS
⚡️ Trailblazers-branded gear
⚡️ An exclusive online hub with all your BCBR documents
⚡️ 10% Discount & early access to add-ons (accommodation, transportation & meal plan)
⚡️ $50/month discount on 1-1 coaching with Coach Adam (apply here)
Program runs Nov 9, 2026 to May 29, 2027. Limited space available.
2027 Price: $1,499 CAD*
That’s just $215 CAD per month.
*Price is for Trailblazers Club only. Does not include race registration, transportation, tenting or food.
To join the TRAILBLAZERS Club, simply add it to your registration for BC Bike Race 2027.
Join us for a next-level race experience!
Meet Coach Adam Walker
Adam is a certified professional mountain bike coach and founder of The Cycling Co. He has coached athletes to World Cup and World Championship wins. A masters athlete himself, he is passionate about helping all riders achieve their biggest goals, like completing BC Bike Race. Adam also received the 2025 PetroCanada Coaching Excellence Award from the Coaching Association of Canada.
ADAM’S COACHING PHILOSOPHY
Adam’s coaching philosophy is built on an athlete-centered, complete approach:
“Every athlete brings a unique mix of background, physiology, experience, and mindset.”
Effective coaching means meeting the athlete where they are, creating a unique plan and shaping the training process to reflect their individual needs. This approach allows each athlete to reach their full potential.
ADAM’S HISTORY
As an athlete, Adam was a Canadian National Team member, Canada Cup XC Champion, and a National Champ in road cycling. He has raced the BC Bike Race twice — winning a stage and winning multiple timed descents in the Masters 50+ category.
Adam has also served as Athlete Performance Specialist for the Norco Factory Team, Canadian National Team coach, and as a BC Provincial Team coach.
Check out Adam’s BC Bike Race tips on Instagram.
“What I know from nearly 30 years of producing epic races is that the race isn’t a goal until you register. Once you make that commitment, it changes everything. With the Trailblazers, we’re giving you the pro club support to match your commitment to yourself.”
-BCBR President, Dean Payne
